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What is the effect of encoding an image in base64?

web-development
performance
best-practices
image-optimization
Nikita BarsukovbyNikita Barsukov·Jan 10, 2025
TLDR

Base64 encoding turns images into a TEXT format, fitting them snugly into HTML or CSS as a data URI. The surprise? Abolishing separate HTTP requests for tiny images bolsters page loads. Yet, a roughly 33% swell in image size could stifle your site if Base64 gets the overuse bug. An example of a small image in Base64:

<!-- Fasten your seatbelts, we're going binary --> <img src="data:image/jpeg;base64,/9j/4AAQSkZJRgABAQAAAQABAAD…"/>

Channel Base64 into load-snipping mode for pint-sized images like icons, but rally behind external files for larger images to keep your pages racing.

When to consider base64

Base64 is less a magic wand and more like a tool for your toolbox. It works a charm for:

  • Minor UI components (thinking icons or tiny logos)
  • Chasing away extra server requests in old faithful HTTP/1.1
  • Images that party with your CSS for dynamic content

But show it the door if we're talking:

  • Bulky images
  • Sites gunning for the speed record

Understanding performance trade-offs

There's a cost to everything. With Base64, you're trading size for speed:

  • The ~37% size increase goes up against dodging extra HTTP requests.
  • Gzip compression can, kind of, rebalance the size inflation. Except, it prefers text over images.
  • Pro performance tip: Benchmark against your site's loading times and server prowess.

Compression, HTTP2 and all that jazz

Welcome to HTTP/2, the answer to improved performance. In this brave new world:

  • Multiplexing takes away from the joy of inlining w/ Base64.
  • Advancement in server push nixes the need for embedding altogether.

Looking to the future (no crystal ball needed)

Keep tabs on developing image optimization tech and services:

  • Image CDNs
  • Next-gen formats (WebP is leading the charge)
  • The magic of lazy loading

They're already popping up, offering bigger fish to fry compared to Base64, most notably considering today's browser capabilities and HTTP/2 perks.

Visualising the Base64 effect

Entering the world of Base64:

<!-- Image goes in, 🖼️, words come out 📃. --> 🖼️ -> 📃 (Encoded as TEXT inside the 📃)

Website's waistline post-encoding:

<!-- Remember those New Year's resolutions about size? --> 📃➕📝 (Image as TEXT inflates size)

The pros and the cons:

<!-- Every coin has two sides, right? --> ✅ More inline images, fewer HTTP requests. ❌ Bigger document size, potentially slower initial load.

Best practices: Making base64 work for you

Treat Base64 as a case-specific tool:

  • Performance testing is your best friend here.
  • Got lots of small images? Consider CSS sprites instead.
  • Lazy loading can keep your load time trim, particularly for images below-the-fold.
  • Put image optimization services into play and you might not need Base64 at all.

Automating with base64

Let automation tools take care of Base64:

  • Webpack and its ilk can handle conversion tasks.
  • SASS and LESS style your CSS with dynamic embedding.
  • Online converters are your quick and dirty friends.

Accessibility and SEO considerations

  • Accessibility is key, so always have that alt text ready for every image, Base64 or no.
  • SEO-wise, remember that search engines might not index Base64 images as they would conventional ones.