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Html img tag: title attribute vs. alt attribute?

html
accessibility
seo
best-practices
Alex KataevbyAlex Kataev·Oct 6, 2024
TLDR

Employ alt for essential image descriptions, enhancing accessibility for screen readers and in instances where images fail to load. The title attribute offers supplementary text and tooltips for additional context. Both attributes contribute to SEO and usability, though alt is vital for accessibility compliance.

Example:

<!-- alt text, because a picture is worth a thousand words, but we're on a text budget --> <img src="image.jpg" alt="Descriptive text" title="Tooltip info" />

Delving into attribute details

Alt attribute – essential image context

In the accessibility arena, alt text is the heavyweight champion. This silent, unseen helper provides crucial image context to screen readers, making the web more navigable for the visually impaired. Do you remember surfing the web with images turned off? Maybe not, but some users, especially those with limited data plans, might. In these cases, the alt text steps in as the visual substitute. It's also a requirement for XHTML, and remember, the language specified in the alt text helps extend your accessibility reach even further.

Title attribute – the extra mile

The title attribute – it's the additional info history channel of your images. It's not always noticed, but when it is, it provides additional layers of context. While not key for content comprehension, those extra few words of a title can significantly enhance the user experience, offering context, instructions, or insights into an image's content.

SEO and Accessibility – the double-sided coin

Leverage alt for accessibility

Alt text is your accessibility key. Screen readers use it to interpret your image, so without it, your content is inaccessible to visually impaired users. This negatively affects SEO and excludes a potential audience. Thus, always aim for clear, descriptive alt text.

Complement SEO with title

It may not be essential for accessibility, but the title attribute does get you some SEO brownie points. Good titles keep users engaged, increasing time on page, something search engines certainly notice. It's the understudy to alt — there for additional support, but never to replace it.

Dos and Don'ts of using alt and title

Context matters

Consider your image use context. When selling products, comprehensive alt tags are important. For a blog, eye-catching tooltips via title tags can boost user engagement.

Don't repeat yourself

For assistive technologies, avoid having repetitive alt and title text. Complementary, not identical, should be the strategy.

Keep tooltips concise

Ensure your title attribute's tooltip information is relevant and descriptive. Remember, less is often more!

Uniformity of tooltips across browsers

For a consistent user experience across all browsers, stick with the title attribute. Each browser handles alt in tooltips differently, creating unnecessary unpredictability.