Best JSON-LD practices: using multiple `<script>` elements?

web-development

structured-data

json-ld

best-practices

byNikita Barsukov·Sep 6, 2024

Use a single <script> tag that comprises an array of JSON-LD objects for efficiency and clarity. This way, search engine processing speeds up, and your code remains uncluttered. Use multiple tags only for distinct data types. Here’s a quick example:

<script type="application/ld+json">
[
  {
    "@context": "http://schema.org",
    "@type": "Organization",
    "name": "Example Corp"
    // ... other organization details, such as "employee of the month... wait, is it still Jim?
  },
  {
    "@context": "http://schema.org",
    "@type": "WebSite",
    "name": "Example Site"
    // ... comments don't get much better without coffee
  }
]
</script>

Keeping your JSON-LD within the same <script> tag boosts your SEO efforts and contributes to a clean HTML structure.

Effective JSON-LD management strategies

For sustainable and efficient JSON-LD management, consider grouping relevant schema types within a single <script> tag. This approach fosters organization, clean data handling, and an effortless future management experience.

Harnessing the power of @id and @graph

Use @id to assign unique identifiers for schema entities, enabling seamless cross-referencing within your JSON-LD scripts. Additionally, the @graph attribute allows you to place multiple top-level entities into one array, promoting more readable and comprehensive structured data.

Debugging your structured data

After integration, always use tools like Google's Rich Result Test to examine your JSON-LD for any missing properties or unexpected behaviour. This step is fundamental to making sure your schema is accurate and refined for search engine requirements.

Streamlining your JSON-LD

Strive to keep your JSON-LD concise and relevant. Overloading your <script> tag with superfluous information results in inefficiency. Ensure all your JSON-LD data serves a purpose – boosting rich snippets or enhancing knowledge graphs for search engine applications, for instance.

Handling dynamic JSON-LD in a modern web environment

Real-time sync with dynamic data

Nowadays, web data is dynamic and constantly changing. Consequently, it's important to ensure that your JSON-LD responds to real-time changes in your content. This real-time sync can be achieved via server-side scripts or even client-side JavaScript.

Managing multiple entities and their relations

Mastering JSON-LD entails understanding how to demonstrate relationships between various data entities. Using nested items can represent hierarchical relationships efficiently and make the overall context clearer.

Preparing for future scalability

Scalability should also be a consideration when deciding whether to use single or multiple JSON-LD scripts. Prepare for future expansions by building JSON-LD scripts that allow for easy modifications as you evolve and strategize more complex data structures.

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